Creative Concern

Communications for a sustainable future

Discover the other side of the Lakes.

Western Lake District

Our client, West Cumbria Tourism, needed to promote the attractions of this relatively undiscovered area. Nestled between the Lake District and the Cumbrian coast, the Western Lake District really does have a unique offer.

As part of an integrated campaign we developed a suite of evocative copy lines, web content, adverts and wrote a supplement for the Guardian newspaper. Playing on the area’s strengths, its ‘claims to fame’ so to speak, we developed copy that outlined the assets and created a true sense of place.