Creative Concern

Communications for a sustainable future

Queen's University, Belfast

We hopped over the Irish Sea to work on an environmental campaign strategy with Queen’s University, Belfast.

With rocketing energy bills, the University knew that something had to be done but none of their previous campaigns had worked. We carried out workshops, interviews and in-depth behavioural research with some of the 1,400 strong student population at the Elms Campus. Our report to the Board outlined our findings and proposed a strategy for the future.

It’s an ongoing project, and one that looks set to make a real difference to their energy and carbon usage.