Creative Concern

Communications for a sustainable future

We developed a visual identity for this new visitor attraction in Manchester.

Elizabeth Gaskell's House

In 2014 the novelist’s former home, a Grade II listed property in Manchester city centre, reopened to the public as a visitor attraction and centre for the community following a £2.5m grant from the Heritage Lottery Fund.

We were overjoyed to win the pitch to come up with a striking new visual identity for the House, a brand new visitor attraction on the outskirts of Manchester city centre. We developed a contemporary brand that also reflected the legacy and history of the House and the relevance of Elizabeth Gaskell to this day.

From this initial branding work, we were commissioned to design and build the new website and create interpretative installations throughout the House.