Creative Concern

Communications for a sustainable future

Call of Nature is a campaign to protect the North West's rivers and waterways

Call of Nature

The north west has the highest number of private sewerage systems in the UK, with 60,000 properties not connected to the public sewer network. Septic tanks work like miniature sewage treatment systems, which store and treat waste from households.

The campaign, which is led by Morecambe Bay Partnership with support from United Utilities, the Environment Agency, Healthy Waterways Trust, British Water and the Lune, Eden, Ribble, Wyre, South Cumbria and West Cumbria rivers trusts, hopes to convince people that their actions can make a difference.

Creative Concern worked on the communications for the campaign, developing a toolkit of resources and designing the website, making a short film featuring a toilet being used on the riverbank to highlight the risk of river pollution from poorly maintained septic tanks. We also carried out PR with a regional launch on the banks of the River Ribble with photographer Mark Waugh.