Creative Concern

Communications for a sustainable future

Call of Nature

Call of Nature is a new campaign to raise awareness of the pollution that badly maintained septic tanks, cesspits and package sewage treatment plants could cause to the north west’s rivers and waterways.

As part of the overall campaign, and working alongside the film, we created the content for a website, toolkit, leaflet and poster. It wasn't the most glamorous subject, but it’s essential for the future health of the north west’s rivers.

We covered the key topics, including why people need to look after their systems, the environmental threats, what to keep an eye out for, and who to contact for more advice. Targeted at residents, businesses and visitors alike, the content had to be accessible and immediate while not preaching to the audience.